MX Player is an Indian video streaming and video on demand platform,developed by MX Media (formerly J2 Interactive[1][2]). It has over 280 million users globally.[3][4] The platform currently operates on an ad-supported model.This video streaming app has a streaming library of over 150,000 hours in 11 languages. It is available on iOS, Android and the web.
In 2018, Times Internet acquired a majority stake in MX Player for $140 million.[5]
In October 2019, MX Player raised $110.8 million in an investment led by Chinese conglomerate Tencent.[6][7]
History[edit]
Video player[edit]
MX Player was launched as a video player on 18 July 2011. It featured subtitle support and offline video viewing capabilities.
OTT platform[edit]
On 20 February 2019, MX Player was relaunched as an OTT platform with original programming. It has also licensed contents from various Indian and International studios including FilmRise, Sonar Entertainment, Screen Media Films, Goldmine, Hungama, Shemaroo, Paramount Pictures, Sony Entertainment and Sun TV Network.[8][9] In 2020, it tied up with Ullu App for adult content.[10]
International expansion[edit]
Initially available only in India, in March 2020, MX Player announced the launch of its OTT service internationally to select markets, including the United States, United Kingdom,Australia, New Zealand, Pakistan, Bangladesh and Nepal.[11] Elsewhere, it is still a video player.
Potential acquisition by Amazon[edit]
In February 2023, it was reported that Amazon is in talks to acquire MX Player as part of a broader effort to expand its presence in the Indian entertainment market.[12]
